Keep product direction specific and connected.
A product suite lets each product express the part of the company direction it owns without creating a separate organisation-wide truth.
Start with one company vision
When a company has one product, its company vision is also its product vision. Add a product from Settings → Product Suitewhen the suite grows beyond one product. The company vision remains the shared direction; each product vision gives a team a more useful level of focus.
Give every product a clear reason to exist
Write the product vision for the customers, outcomes, and choices that belong to that product. Use it when reviewing opportunities and strategy so teams can judge work against the context they actually own, rather than against a company statement too broad to guide a decision.
Keep the hierarchy visible
Product visions sit alongside the company vision in the vision experience. People can move between the shared direction and a product's specific narrative without losing the connection between them. This keeps a suite from fragmenting into unrelated roadmaps while preserving meaningful product-level focus.